![]() ![]() Let’s have a closer look at the top benefits of including a newsletter in your email marketing strategy: Stronger customer relationship Your email newsletter is a chance to stay on top of mind with customers and continue building a fruitful relationship with them without the pressure of pushing for a sale every time. This consistent source of information is usually scheduled, on a weekly or monthly basis, and it’s unbeatable to stay in direct contact with consumers and leads.Īccording to the Litmus State of Email Marketing Report, 81% of marketers use newsletters in their email strategy, making them the most popular format, followed by welcome emails and product emails. They will be looking forward to hearing from you in their inboxes!ħ Examples of Great Email Newsletter Designįinal Thoughts: The Importance of Strong Email Newsletter Design + Examples What is an email newsletter?įirst thing first! An email newsletter is a marketing communication tool you regularly send subscribers to keep them updated on your news, brand, and products. Keep reading to learn how to use email newsletter design to create the best experiences for your audience. Diverse factors can impact how many readers you can engage with your newsletters, from subject lines to email content and down to the design. That’s when the email newsletter enters the game! Newsletters give you a solid chance to stay connected with your most engaged audience members and build stronger relationships.īut success doesn’t come alone. ![]() This powerful channel, in which you have all the control, lets you have a direct line of communication with the subscribers on your email list, and doesn’t depend on any search or social algorithms.Īll of this sounds good, but how to make the most of it? Email is an essential component of any effective marketing campaign, and for a good reason! In a survey carried out by the Litmus group, marketers ranked email as their most effective channel over paid search, SEO, and social media. ![]()
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